Strategic Branding for School Social Workers: Identify, Design, and Market Your Professional Brand

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I agree a thousand percent! I started putting out a short newletter each marking period and I share some data (# of home visits I did, # of truancy plans, etc). I also provide a little info such as the McKinney-Vento act or ACES info. I’ve received a lot of positive feedback from staff saying “ I didn’t know you did that”. The newsletter is also shared with my school board. I am actually focusing my dissertation on SSW identity and how it has evolved since circa 1905. I am looking for SSW in PA to participate in my study. If you are interested, please email me

Dee stalnecker more than 3 years ago

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