Your Social Work Brand
Your Social Work Brand: You’re More Than Your Job - A Holistic Approach to Personal Branding
You have special skills that you can integrate in your personal brand. Your activities outside of work are a big part of who you are, and showing another side of yourself can create a more holistic and authentic personal brand. Read more
Your Social Work Brand: Spring Fever in January
As you recover from your holiday break, you may be thinking spring can’t come soon enough. If you’re in the home stretch of your social work degree program, catch spring fever early by prepping your brand for graduation. Read more
Your Social Work Brand: Out With the Old, In With Your New Social Work Brand in 2016
With a new year almost upon us, it is time to think about the future. It’s exciting (and stressful) to consider a career change, going to school, or relocating. Whatever your resolutions, is your brand ready to take you where you want to go in 2016? Read more
Your Social Work Brand: The Anatomy of an Elevator Pitch
From that first “hello” - not the song by Adele, but when you meet someone at a social work conference - it’s the opening that can take your career or services you provide to a new level. Read more
Your Social Work Brand: What We Gain and Our Goals for Personal Branding: It’s Different for Everyone
As you watch your colleagues and social work experts share resources and network online, you might emulate what they do in your personal branding. But what might work for them may not work for you. The approach will be different for everyone. Read more
Four Steps to Managing Your Brand on Social Media While in Clinical Practice
As you engage on social media, you might finally feel like you’re taking control of your brand, until you receive a Facebook friend request from your client. The ethical dilemmas are immediate, and hopefully you’re prepared when and if this happens. Read more
Your Social Work Brand Question & Answer with Sean Erreger, LCSW
Kristin Battista-Frazee answers Sean Erreger's question about what to do next, once he has built his social work brand. Read more
Authenticity and Your Brand
Authenticity is the bedrock of your personal brand and will help you better connect and build relationships with people. Just being you makes the personal branding process easier, too. Read more
Are You a Social Media Introvert? Break Out of Your Shell (Online)
Just because we are "social" workers, it doesn’t mean we all gain energy from endless outward interaction. What’s true in both personal branding and social work is the value of relationships. Social media can be instrumental in forging connections. Read more
How Do YOU Stand Out? Exploring Your Social Work Brand (#YourSWBrand)
Introducing a new online column on Your Social Work Brand (#YourSWBrand). This twice-monthly column by Kristin Battista-Frazee will explore how you can create your personal brand as a social worker for a positive impact on your career. Read more
Your Social Work Brand
Your Social Work Brand (#YourSWBrand), with Kristin Battista-Frazee, is The New Social Worker's online column all about personal branding for YOU - social workers! Published the first and third Wednesday of each month.